What It Means
Company culture is no longer the sole domain of HR. It is recognized as a true business asset with increasing relevance as organizations adopt modern forms of teaming and innovation, such as Agile work methods and data-driven decision-making.
Why It Matters
An organization’s culture is its most intimate and visceral form of authenticity. It can be a powerful competitive advantage or lead to a company’s demise.
How To Get There
Enterprises seeking transformation in the face of disruption are infusing their business cultures with new tools and approaches. These are affecting everything from collaboration and decision-making to how teams are structured and deployed. Enabling this level of change calls for an enterprise-wide culture management system that is aligned with the company’s brand system and supported by the company’s CommTech platform.
Follow the Culture Progression Path™.
- PROFESSIONAL
Work here is classic employee communications: definition, messaging, storytelling, working with influencers (e.g., managers) to impact perception.
- PATHFINDER
Work here shifts from influencing perception to enabling desired behaviors.
- PACESETTER
Work here closes experiential gaps, drives operational change and generates measurable business outcomes.
- Watch the VideoCulture Progression Path | The CCO as Pacesetter
Where are your peers on the Culture Progression Path?
About the 2019 Page Global Survey
In partnership with APCO Insights, Page surveyed the senior-most leaders of communications functions around the world and fielded responses from 171 for-profit corporations.
Breakdown by Revenue
Top attributes of a high performing corporate culture*
* 2019 Page Global Survey.
