Brand Progression Self-Assessment Brand Progression Self-Assessment QuestionsCheck the boxes that apply to activities your team has done or is currently doing for your organization.Determine a distinct brand identity (i.e., what or who does the enterprise think and sound like?) Determine a distinct brand identity (i.e., what or who does the enterprise think and sound like?)Partner with other functions to ensure moments of truth are “on brand” Partner with other functions to ensure moments of truth are “on brand”Use experiential design to ensure that experiences and touchpoints are on brand Use experiential design to ensure that experiences and touchpoints are on brandAlign corporate brand with culture to ensure that employee behavior is on brand Align corporate brand with culture to ensure that employee behavior is on brandDefine and enforce visual corporate brand identity standards Define and enforce visual corporate brand identity standardsAlign brand with corporate purpose and social value commitment Align brand with corporate purpose and social value commitmentPeriodically measure the degree to which moments of truth are on brand, including regular monitoring of digital touchpoints Periodically measure the degree to which moments of truth are on brand, including regular monitoring of digital touchpointsMeasure brand performance with key stakeholder groups against competitors Measure brand performance with key stakeholder groups against competitorsIdentify key “moments of truth” when corporate brand can and should be expressed, like an employee’s first day of work or a response to a customer issue Identify key “moments of truth” when corporate brand can and should be expressed, like an employee’s first day of work or a response to a customer issueIdentify core, measurable corporate brand attributes Identify core, measurable corporate brand attributesDevelop and drive corporate brand narrative Develop and drive corporate brand narrativeDevelop and help lead a brand management system for detecting (perhaps even predicting) issues and responding to them in an on brand manner Develop and help lead a brand management system for detecting (perhaps even predicting) issues and responding to them in an on brand mannerCalculations Go Back Get Your Results