The world expects more of business today than shareholder returns. In addition to CSR, corporate philanthropy and cause marketing, there are increasing expectations for companies to create societal value through their core business products and services, through responsible policies and programs, and, in a relatively new development, by speaking out on societal issues.
Stakeholders seeking societal value are not limited to civil activists. They include your customers and potential customers, your current workforce, your next generation of employees, and your investors. Analysts and institutions want to invest in companies that will be able to create long-term value on a sustainable basis.
Work here is foundational: definition, messaging and storytelling. This goes beyond traditional CSR.
Work here begins to build measurable, manageable societal value creation.
Work here fully integrates societal value into strategy, is matriculated throughout the business and measurably impacts societal outcomes.
- Watch the VideoSocietal Value Progression Path | The CCO as Pacesetter
Where are your peers on the Societal Value Progression Path?
About the 2019 Page Global Survey
In partnership with APCO Insights, Page surveyed the senior-most leaders of communications functions around the world and fielded responses from 171 for-profit corporations.
Breakdown by Revenue