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Page Progression Paths for CCOs: Transformation Amid Disruption

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Arçelik: A Regional Powerhouse Goes Global by Leading with Purpose

Progression Path Stage: Pathfinder, with Elements of Pacesetter

In this Page case study, Zeynep Özbil, chief communications officer at Arçelik, shares how she is enacting her company’s societal value commitment by integrating sustainability into its core business.

To read how Özbil leveraged sustainability and societal value as enablers in developing an impactful global narrative, download the full case study.

Download the Arcelik Case Study
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