Company culture is no longer the sole domain of HR. It is recognized as a true business asset with increasing relevance as organizations adopt modern forms of teaming and innovation, such as Agile work methods and data-driven decision-making.
An organization’s culture is its most intimate and visceral form of authenticity. It can be a powerful competitive advantage or lead to a company’s demise.
Work here is classic employee communications: definition, messaging, storytelling, working with influencers (e.g., managers) to impact perception.
Work here shifts from influencing perception to enabling desired behaviors.
Work here closes experiential gaps, drives operational change and generates measurable business outcomes.
Where are your peers on the Culture Progression Path?
About the 2019 Page Global Survey
In partnership with APCO Insights, Page surveyed the senior-most leaders of communications functions around the world and fielded responses from 171 for-profit corporations.
Breakdown by Revenue