What It Means
CommTech uses new digital tools, techniques and data to enable personalized engagement with stakeholders. It takes us beyond communicating what we want stakeholders to know and believe. It equips them to act upon those beliefs.
CommTech enables enterprises to understand and engage with the full spectrum of their stakeholders as unique individuals rather than as segments. By bringing data-driven precision to our work, CommTech enables us to design and optimize journeys that produce desired actions and outcomes.
Work here starts with building a content system and “listening” to social media.
Work here shifts from influencing perception to tracking and shaping behavior through prescribed journeys.
Work here uses data to continually optimize journeys, closes experiential gaps, and incorporates automation and AI.
Where are your peers on the CommTech Progression Path?
About the 2019 Page Global Survey
In partnership with APCO Insights, Page surveyed the senior-most leaders of communications functions around the world and fielded responses from 171 for-profit corporations.
Breakdown by Revenue