Progression Path Stage: Pathfinder, with Elements of Pacesetter
In this Page case study, Aaron Bernstein, Walmart’s Head of Market and Competitor Intelligence – Enterprise Strategy, explains how the retail behemoth flipped the script on their brand narrative, using CommTech to uncover actionable insights. He shares how his eclectic experiences – from liberal arts to politics – prepared him to see the power that a CommTech capable function could bring to Walmart’s comms efforts.
