A company’s brand is no longer about just products and customers. It’s the totality of what is experienced by all stakeholders through every touchpoint.
Corporate brand is a transformational lever that can elevate all dimensions of the enterprise, from operations, policies and practices to strategy, culture, societal impact and reputation.
Work here is foundational: messaging, storytelling, engaging with influencers to impact perception.
Work here shifts from influencing perception to changing behavior.
Work here closes experiential gaps, drives operational change and generates measurable business outcomes.
- Watch the VideoBrand Progression Path | The CCO as Pacesetter
Where are your peers on the Corporate Brand Progression Path?
About the 2019 Page Global Survey
In partnership with APCO Insights, Page surveyed the senior-most leaders of communications functions around the world and fielded responses from 171 for-profit corporations.
Breakdown by Revenue