CommTech Progression Self-assessment CommTech Progression Self-Assessment QuestionsCheck the boxes that apply to activities your team has done or is currently doing for your organization.Monitor social platforms Monitor social platformsSegment audiences by attributes like job title, location, gender Segment audiences by attributes like job title, location, genderAutomate delivery and optimization of content in real time Automate delivery and optimization of content in real timeHyper-target and continuously refine cohorts – in some cases, down to the individual decision-maker -- based on their digital behavior Hyper-target and continuously refine cohorts – in some cases, down to the individual decision-maker -- based on their digital behaviorMeasure stakeholder advocacy (e.g., Net Promoter Score) Measure stakeholder advocacy (e.g., Net Promoter Score)Detect and protect the company from cyberattacks and fake news Detect and protect the company from cyberattacks and fake newsSegment audiences by behaviors like following people on Twitter, clicking links and sharing content Segment audiences by behaviors like following people on Twitter, clicking links and sharing contentGauge reputation health through sentiment analysis Gauge reputation health through sentiment analysisA/B testing of content A/B testing of contentSegment audiences by interests like hobbies, sports or movies Segment audiences by interests like hobbies, sports or moviesDesign prescribed journeys for stakeholders with sequential touchpoints Design prescribed journeys for stakeholders with sequential touchpointsUse Agile to optimize campaign performance Use Agile to optimize campaign performanceCreate and distribute digital content for each stakeholder touchpoint Create and distribute digital content for each stakeholder touchpointMeasure conversion rates for content Measure conversion rates for contentTrack content performance Track content performanceCalculations Go Back If you are human, leave this field blank. Get Your Results
