- CommTech Case Study: Mitsubishi Heavy Industries
“Comms is traditionally seen as a manager of reputation… When you’re showing leads and sales, you’re starting to speak in a new language to leadership and it changes how they see the function.”
– Dan Lochmann
In this Page case study, Dan Lochmann, head of Global Communications at Mitsubishi Heavy Industries (MHI), shares how his team directly applied CommTech practices, principles and tools in order to build a market for MHI abroad in the U.S. and deliver revenue for the company.
To read about how Lochmann progressed from building systemic CommTech to the territory of a pathfinder and what he sees when he looks towards the future, download the full case study.